While Gen Z and Millennials are spending a lot of time on social media, it’s certainly not the only thing they think about. When they’re online, they’re talking about and connecting through their offline hobbies and passions too, many of which are driven by creativity. So, when brands are thinking about how to reach them, they need to remember their lives go beyond social media—it’s important to be there too, of course, but also to know it’s not the only thing that motivates them or their interests. YPulse’s Hobbies and Passions behavioral survey dives into how young people are spending their time, the hobbies they have and what benefits they provide, and how brands can appeal to young consumers through these passions. We asked 13-39-year-olds, “What is your biggest hobby?” as an open-ended question and these are their top responses: Sports is the top hobby among Gen Z and Millennials While these generations have a reputation for not caring about sports as much as previous gens, our Sports and Athletics report...
- Article
