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Millennial Parents Say This is Where Their Kids Are Watching Video Content Now

Millennial parents say this is where their young kids are getting entertainment…

Written and Edited by the YPulse Editorial Team

Nov 7 2022
North America

KEY TAKEAWAYS

Millennial parents’ kids, mostly Gen Z but also now Gen Alpha, are watching content on smartphones as much as (or more than) television
Netflix and Disney+ are the top services their kids are watching regularly
While many of their kids are technically too young for social media, many are still watching content there

Young Gen Z, and even the emerging Gen Alpha, are already plugged into video content with the help of their Millennial parents. And since the pandemic especially, screentime for these kids has skyrocketed; YPulse data shows in 2021, 70% of Millennial parents agreed “I let my kid(s) have a lot more screentime during quarantine, and still do.” Now, the vast majority of their kids are watching video content on a weekly to daily basis. YPulse’s Millennial Parenting report looks at how many Millennials have kids, and how old their kids are, and 83% have children under the age of 13....