Young Gen Z, and even the emerging Gen Alpha, are already plugged into video content with the help of their Millennial parents. And since the pandemic especially, screentime for these kids has skyrocketed; YPulse data shows in 2021, 70% of Millennial parents agreed “I let my kid(s) have a lot more screentime during quarantine, and still do.” Now, the vast majority of their kids are watching video content on a weekly to daily basis. YPulse’s Millennial Parenting report looks at how many Millennials have kids, and how old their kids are, and 83% have children under the age of 13. The majority of their children are part of Gen Z, but since YPulse defines the generation as ending in 2019, Millennial parents with kids 0-3-years-old, and any having kids in the near future, are parenting Gen Alpha. We hear from these parents on what their kids’ relationship with screens, especially video content, is now, and see which services are most holding their attention. In our recent Media Consumption Monitor...
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