For Gen Z and Millennials, cable TV is nearing obsolete; streaming services have created binge-watching culture and provide a catalogue of content so big they’d never run out of things to watch. It can actually be exhausting at times, but that doesn’t stop young people from spending plenty of time (and money) on their favorite platforms. So even though social media is starting to dominate their screen time, young people definitely are watching TV shows, with 66% of 13-39-year-olds saying they’ve watched a TV series in the last week. In fact, YPulse’s Media Consumption Monitor shows young consumers are paying for an average of three streaming services at once. But, in order to keep up with all their favorite shows, they’re willing to. With their passion for their favorite content, young consumers have been the drivers behind some of the most successful shows of late. Though we know they love their comfort re-watching, we ask 13-39-year-olds what currently airing show is their absolute favorite, and these are their top responses: ...
11/2/22
Media Consumption Report
Gen Z and Millennials have developed vastly different behaviors when it comes to media consumptio...
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