At this point, Gen Z is inseparable from TikTok. The young gen have been on social media since they were kids, but the boom of TikTok has even further accelerated the amount of entertainment they’re getting on those platforms. Prepped by a childhood spent watching YouTube, they’ve been drawn to video-based social, and have made short form video take off. TikTok satisfies their ever-changing interests while removing the decision making from watching content. Indeed, TikTok has changed the landscape of entertainment altogether, beyond just social media—more than you might think. YPulse’s Media Consumption Monitor digs into the kinds of content young people watch most, and which platforms and screens they’re watching on. And by asking these questions twice a year, we’re able to see exactly how fast TikTok has grown, and in what ways it’s changed their media intake. We already know TikTok is their favorite app, but it’s on its way to be more than that. When we ask 13-21-year-olds which services they’re using to watch video...
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