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Western Europe

Young Europeans Have These 10 Items on Their Holiday Wish List

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The cost-of-living crisis in Western Europe is affecting how young consumers are shopping, but is it changing their holiday wish lists?

TL;DR

  • Young Europeans would rather receive meaningful gifts than expensive ones
  • Clothes are the top items young consumers want on their holiday wish list in almost all Western European countries
  • Gen Z and Millennials are also practical about their gifts, and want to receive items such as money, food / beverage, and even necessities
This winter holiday shopping season has already been defined by budget concerns, with three-quarters of young Europeans saying inflation will impact their holiday shopping this year. While that doesn’t mean these gens are not shopping or giving, many have had to adapt their shopping behavior to the economic situation by shopping early, spending less, finding the...

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