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Young Europeans Have These 10 Items on Their Holiday Wish List

The cost-of-living crisis in Western Europe is affecting how young consumers are shopping, but is it changing their holiday wish lists?

Written and Edited by the YPulse Editorial Team

Oct 27 2022
Western Europe

KEY TAKEAWAYS

Young Europeans would rather receive meaningful gifts than expensive ones
Clothes are the top items young consumers want on their holiday wish list in almost all Western European countries
Gen Z and Millennials are also practical about their gifts, and want to receive items such as money, food / beverage, and even necessities

This winter holiday shopping season has already been defined by budget concerns, with three-quarters of young Europeans saying inflation will impact their holiday shopping this year. While that doesn’t mean these gens are not shopping or giving, many have had to adapt their shopping behavior to the economic situation by shopping early, spending less, finding the best deals, and buying more necessities. In YPulse’s WE Holiday Shopping Plans report, we dig into what kinds of gifts 13-39-year-olds want to receive this year, and what brands can learn from young consumers’ holiday wish lists. We found that young consumers have packed their wish...