Gen Z and Millennials have driven the rise in mainstream popularity of tattoos; what used to be reserved for sub-cultures is now popular for anyone and everyone. The gens before them viewed tattoos as a highly serious, permanent decision, but young people have a more light-hearted approach to getting inked. For them, getting a tattoo can be something to do for fun, or to make themselves feel more excited about their appearance, though plenty are getting them for extremely meaningful reasons, too. But no matter why they’re joining in, the stigma around being inked has all but disappeared for these gens. YPulse has been asking young people if they have tattoos for years, and our data shows they’re only growing more popular. When we ask 13-39-year-olds in our Personal Care and Beauty Shopping report this year, their responses show the main demographic fueling tattoo popularity is different than you may think: Millennial parents are most likely to have tattoos Nearly half (46%) of young people older than 18 have...
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