This winter holiday shopping season has already been defined by budget concerns. Especially for Gen Z and Millennials, the impacts of inflation are changing the way they’ll shop for their loved ones: they’re planning to shop early, spend less, and buy more necessities. But, at the end of the day, they want the gifts they give to be special, and most agree that they’ll do whatever it takes (or costs) to make that happen. In YPulse’s Holiday Shopping Plans report, we dig into what kinds of gifts young people will be giving to their loved ones this year, and how they find them. We already know what gifts are at the top of their own personal wish lists, but it’s important for brands to know what exactly they’re shopping for to give to others (and where), too. These three stats show how 13-39-year-olds will be giving gifts this year: Out of a list of 17 kinds of gifts ranging from practical to funny to trendy, 58% of Gen Z...
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