Beauty brands are constantly competing to be on the radar of Gen Z and Millennials, who have a growing appetite for personal and beauty care products. According to YPulse’s recent WE Personal Care and Beauty Shopping Report, the number of young consumers who use skincare products has only increased between 2021 and 2022. At the same time, their makeup use is on the rise as well, as social routines pick back up post-pandemic. But notably for brands, these number aren’t just increasing among young females; young males are also increasingly using skincare and beauty products as well. Over half of Gen Z and Millennial males in Western Europe now use skincare products, and almost one in five are interested in makeup for men. Beauty brands are constantly on the hunt for the coolest brand ambassadors, and as young males become more interested in personal care products, we’re beginning to see some of the biggest names in the business partner up with young male celebs as their newest faces. Here’s...
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