YPulse has told you how Gen Z and Millennials are shopping for the holidays with inflation on their minds, but what gifts they’re hoping to receive may also be changing with economic concerns. Our Holiday Shopping Plans report shows more than half of young people say they’re going to be giving fewer gifts this year because they simply can’t afford to, and they may be expecting a similar circumstance for their loved ones. But when YPulse asks what kinds of gifts they’d rather receive, it’s clear they don’t expect others to spend a lot on them in order for it to be appreciated; 77% of young people say they would rather have an inexpensive but more meaningful gift than an expensive but less personalized one. Though they’re still asking for all the usual items at the top of their list, some are shifting their wish list to include some more practical gifts. YPulse asked 13-39-year olds which of the following kinds of items are on their holiday wish list,...
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