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Western Europe

Young Europeans and Black Friday in 3 Stats

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With Black Friday and Cyber Monday coming up in a few weeks, brands need to know how young Europeans plan to shop…

TL;DR

  • Almost three-in-four young Europeans plan to shop for Black Friday this year
  • But budgets are likely to be tighter, with more planning to spend less than 2021
  • Young consumers are relying more on early deals this year
Young Europeans love American culture, and many of them now enjoy going to prom at their school and celebrating Halloween with their friends. But there’s an exception to the Americanization of the old continent: Thanksgiving has not (yet!) crossed the ocean. Only 7% of young consumers celebrate Thanksgiving in Western Europe, and in France only...

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