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Gen Z and Millennials Are Holiday Shopping With Inflation In Mind

The current economy is impacting young holiday shoppers in more ways than one…

Written and Edited by the YPulse Editorial Team

Oct 3 2022
North America

KEY TAKEAWAYS

The majority of young holiday shoppers are going to be impacted by inflation and the economy
Their overall gift budget is strikingly lower than last year
Black Friday and Cyber Monday shoppers are hoping for brands to start sales early, so their shopping isn’t relegated to the end of November

This holiday season, Gen Z and Millennials aren’t just thinking about what gifts they’ll buy for their loved ones, but also how they’ll make those gifts fit in their tight budget. Young people think about the price of the gifts they’re buying every year, but inflation has been a top issue on young peoples’ minds this year, one that is certainly rolling over into the holidays. And, YPulse data shows that for 39% of young people holiday shopping begins in October or even earlier, which means their search for sales has already begun. Outside of holiday shopping, their spending habits...