The podcast industry is bigger than ever, and has no signs of slowing down anytime soon. Young people especially are drivers of this market: YPulse’s TV and Entertainment report found that 64% of Gen Z and Millennials listen to podcasts, and 32% listen weekly or more. Brands know they need to tap this audience in order to get young peoples’ attention, the same way they know anyone who’s not making short form video content is bound to fall behind. Luckily, the kinds of podcasts young consumers are listening to include such a wide range of genres that there’s an opportunity for every brand to fit in somewhere, whether through making their own pod or partnering up with hosts for advertising. The need to get into the market is showing, as companies with no current audio presence or functions find their ways to incorporate the medium, knowing how many young people are there to reach. Just recently, Twitter announced they’d be testing out a new use of the Spaces tab...
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