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The 14 Kinds of Podcasts Gen Z and Millennials Listen to Most

Nearly two thirds of Gen Z and Millennials listen to podcasts, and these genres are their top picks…

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • Comedy podcasts are Gen Z and Millennials’ top genre, especially when hosted by their favorite celebrities and influencers
  • Podcasts are a source of wellness information for young consumers
  • True crime is a long time favorite of young listeners, but are discussions on social media changing their minds?
The podcast industry is bigger than ever, and has no signs of slowing down anytime soon. Young people especially are drivers of this market: YPulse’s TV and Entertainment report found that 64% of Gen Z and Millennials listen to podcasts, and 32% listen weekly or more. Brands know they need to tap this audience in order to get young peoples’ attention, the same way they know anyone who’s not making short form video content is bound to fall behind. Luckily, the kinds of podcasts young consumers are listening to include such a wide range of genres that there’s an opportunity...

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