Friendsgiving is nothing new—in fact, it’s been nearly 10 years since YPulse first reported on the rise of this new holiday tradition among Millennials. It began especially on college campuses as a reprieve from, or replacement for, family centered celebrations, the kind filled with the typical dramatics of holiday stress. In the years following, Friendsgiving became a mainstay for many young people. But the need to keep a tight circle during COVID impacted their ability to get their whole group together. However, YPulse’s yearly Thanksgiving Plans report finds 82% of Gen Z and Millennials say they’re planning to celebrate Thanksgiving the way they did before COVID. Last year, 62% of 13-39-year-olds celebrating Thanksgiving said they’d be staying at home for the holiday, and only 52% say so this year. Having forgone holiday plans with anyone outside their “bubble” during COVID, young people are eager to get back to seeing their loved ones this year—including their close friends. And clearly, they’re planning on getting back to their pre-COVID traditions, with...
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