Fast fashion is one of young consumers favorite ways to shop for price and more… TL;DR Roughly one third of Gen Z and Millennials shop at fast fashion stores Affordability a driving factor behind their continued love of fast fashion Though it may not be as environmentally friendly as they prefer, they don’t feel guilty about their fast fashion habit Where shopping may once have been a seasonal habit, Gen Z and Millennials’ have grown up with trends being replicated quickly and made available to them by fast fashion brands. And despite increasing criticism of the industry, they continue to fuel the success of fast fashion retailers. In fact, social media seems to have amplified their fast fashion habits, with new fashion trends moving faster than ever, and new, even faster retailers making incredibly cheap items to help them keep up. By participating in trends like showing off their #Sheinhaul (a hashtag which has 6.5 billion views on TikTok), they inspire each other to buy continually, if not to...
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