Disneyland has a new viral food—and Baby Groot is involved, a childhood game makes its comeback as a viral challenge, the Millennial Pink face mask with a 5,000-person waiting list, and other links you won’t want to miss!
Disney Hits the Viral Jackpot—Again
First it was the plastic cup containing a single rose, now Disney has hit the viral (food) jackpot again with a sourdough, jalapeno-cheddar bread in the shape of beloved Guardians of the Galaxy character, Baby Groot. The snack was on the Disneyland menu of Marvel-inspired food items concocted to drum up excitement for the new Guardians of the Galaxy—Mission: BREAKOUT! ride. But the bread’s Instagrammability has made it a must-have item, selling out within hours the weekend of its debut. (The ride didn’t do so bad either, with lines topping five hours on day one). Not to be outdone, Disney World has debuted a viral food of its own: The vibrant pink & green Night Blossom, described as an Avatar version of the Unicorn Frappuccino, has already made a splash on Instagram.
The Floor is Lava Game Makes a Viral Comeback
Millennials are bringing a childhood game back, and it could be “this summer’s hottest viral prank.” The lava challenge started with a compilation of videos posted by two friends playing the schoolyard game “the floor is lava,” jumping for higher ground—including fast food counters and trash cans—whenever one declares the floor lava. The original challenge video on Twitter has been viewed over 8.5 million times, inspiring many other teens to play the game, and prompting Snapchat to create a live story dedicated to the best challenge snaps this week.
The Millennial Pink Mask With a 5,000-Person Wait List
A highly-anticipated watermelon face mask has racked up a waiting list of 5,000 people after selling out twice at Sephora. The Watermelon Glow Sleeping Mask from Glow Recipe is part of the brand’s first ever product line, and promises to hydrate, smooth, and perfect skin—it also doesn’t hurt that it’s Millennial Pink. Its rosy-hue may draw people in, but according to FIT researchers, indie-beauty brands need be innovative, and bring “newness to the market.” The two beauty experts behind the mask have done just that, building a following with a blog where they test the best products stemming from the trending Korean beauty market.
Class of 2017 Goes Viral
It’s graduation season, and the ceremonious occasion is serving up plenty of viral stories. When a nursing student in New York was stuck underground on a subway during his graduation, his family and friends made the best out of the situation by conducting an impromptu graduation on the train, including a “makeshift diploma,” and encouraging the other riders to participate. The video of the subway ceremony has gone viral, with over two million views on Facebook. Meanwhile, a video showing seniors at an Arizona high school creating a storm of papers to celebrate the school year has been liked over 70,000 times on Twitter. And in North Carolina, a college student’s graduation photos are going viral for one strange detail.
Links We’re Passing
The new Murder on the Orient Express trailer goes viral for its music choice, “cracking open a cold one with the boys” is the internet’s new favorite meme, and are lace shorts the new male romper?
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