The generational battle brewing in the NBA, CES news to make Millennials happy, one more thing brands should know for 2016, links we’re passing and more in the first Friday Don’t Miss List of the new year!
We are used to hearing about generational discord in the workplace, and Ypulse President Dan Coates has written about getting past generational generalizations to find peace, love, and understanding among Boomers, Xers, and Millennials. But don’t miss how one major Boomer VS Millennial battle is playing out in a very public way, in the NBA. Phoenix Sun’s owner decided to blame one of his player’s bad season on Millennials culture “My whole view of the millennial culture is that they have a tough time dealing with setbacks, and Markieff Morris is the perfect example.” His statements have created a healthy amount of backlash response, including statistical evidence that NBA teams do better with Millennials on them, and some raising the question, why “deride the younger generation when the NBA has the largest contingent of fans between 18 and 34 years old among the four major professional U.S. sports.”
2. CES News to Make Millennials Happy
We gave you a rundown of five big trends that had CES talking this week, including VR, the aftermath of video everywhere, and Millennial parents and families. Don’t miss more news from the Consumer Electronics Show 2016 that should make Millennials happy: Netflix is happy they’re still using their parents’ (or ex-boyfriend’s aunt’s coworker’s) account. CEO Reed Hastings told a crowd at CES, “We love people sharing Netflix. That’s a positive thing, not a negative thing.”
More brands are trying to live up to Millennials’ expectations—so what will they start to expect from all brands in 2016? We predicted three big things, but don’t miss one more: mobile retail as the norm. Millennials are using their phones for everything and that means they’re using them to buy more than ever—and this year mobile retail will reach new heights. One prediction forecasts it could grow as much as 68% in 2016. All brands will need to make mobile shopping a part of their future plans to keep up with young mobile spenders.
In our most recent trend report, we cover Social Media Illusion: While Millennials and teens have become experts at carefully crafting the image they send out into the world. But some are wondering how real their online personas should be, and others are skewering the “perfection” that online branding allows them to portray. Don’t miss one of the ongoing stories of this shift, former-blogger Essena O’Neill, who made headlines for shutting down her popular social media accounts to send the message that social isn’t real life. O’Neill has responded to some critics for the first time, saying in an e-newsletter, “I was lost, with serious problems so beautifully hidden … If anything my social media addiction, perfectionist personality and low self esteem made my career. Over-sexualisation, perfect food photos, perfect travel vlogs – it is textbook how I got famous.” She is currently writing a satirical book called How to Be Social Media Famous.
New year, new weird internet trends. Don’t miss one of the latest blogs to go massively viral, and has many shaking their heads: The Bread Face blog features a woman who pushes her face into various kinds of bread. That’s it. But the videos have over 35,000 followers, and are the talk of the internet. Her bio might put it best: “Bread Face giving the people something they didn’t ask for.”