ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS
Infographic Snapshot: The State of the Selfie

Infographic Snapshot: The State of the Selfie

Selfies have been adopted by brands, and celebrities, but just how many Millennials and teens are taking them? How are they sharing them, and how do they feel about them? Our Infographic Snapshot dives into the data to look at the state of the selfie.

Let’s face it—we are living in the age of the selfie. It’s a legitimate Webster term. It’s the name of Kim Kardashian’s first coffee table book. It’s a hit song, a top ten hashtag, a tech product, and a communicator of who, what, and where. As we wrote in Rethinking What Selfies Say, this generation is using selfies as a way to document their everyday lives, as those throughout history have done before with self-portraiture, but is also using them to convey emotion and personalize their experiences. Millennials have embraced the selfie as the real life emoji and are not timid in sharing images of themselves for their friends, family, and complete strangers to see. Rather, they want to use these images as their status updates, and are more comfortable taking quick, pixelated self portraits each day. Today we’re taking a closer look at the current status of young consumers and selfies, using data from our March 2015 monthly survey of 13-32-year-olds. Here’s our Infographic Snapshot: