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Teen Mag Roundup

Not a teen mag subscriber? You’re in luck. We’ve flipped through the pages of Teen Vogue, Seventeen, and NYLON to keep you in touch with what trends are rising among teens and their idols.

Real Teen Queen: Lorde has become a household name in less than a year, and her goth pop aura is only a stage front for the “self-awareness, humility, and, yes, even awkwardness” that make up her unlikely girl-next-door appeal. The fact that she admits to acne struggles and remembers that “not long ago I had 500 Twitter followers” makes her as real of a celebrity as they come, and appeals to Millennials’ cravings for imperfect celebrity idols.
Fashion’s Blurred Lines: Women in tailored tuxes, men in skirts: androgynous dressing has evolved into a full-on style switch for some. The trickle-down from runway and street to mainstream has been seen in seasons past with oversized men’s watches and button-ups for females, and now young guys like Justin Bieber and Jaden Smith are donning baggy, skirt-like silhouettes created by forward-thinking brands like Hood by Air, which made waves during fashion week this winter with a gender bending promotion.
Young Talent Series: Teen Vogue will be debuting the new series Strictly Ballet on its YouTube channel, which will follow six young students at the School of American Ballet as they train and fight for a spot in the acclaimed New York City Ballet. Learning the ins and outs of young performers following their dreams may inspire others to follow suit, and will give light to the dedication and sport of ballet that other brands, like Free People, have struggled to represent.
Dreams Into Reality: Years ago, college students were ushered into practical majors that would guarantee a stable position in the job market, but many urban-based young grads today are dreamers, despite the perpetually grey economic outlook, and see others succeeding in liberal arts fields. One stand-out is Haley Wollens, a stylist and art director, whose work has connected her with Miley Cyrus, Dev Hynes, and now close friend M.I.A., who we called out this week for directing a Millennialized music video. Wollens worked her way up from intern to custom designer, and advises: “you can’t be afraid to get creative.”
True Triple Threat: Bella Thorne is going after it all: acting, music, and writing. Getting her start on the Disney channel like many young stars before her, Thorne is having her break-through moment this year with a role in the movie Blended, an album release set for June, and a fantasy fiction book called Autumn Falls appropriately releasing this autumn.
Bully Report: A shocking 68% of Seventeen readers say they have been called “fat” by friends or family members, bringing up the question, “can you be bullied into an eating disorder?” Pop star Ke$ha recently struggled with negativity from her management about her weight, leading to a stint in rehab for destructive eating habits. The war against fat shaming and body obsession rages on as young girls without support systems continue to compare themselves to the Selena Gomez’s of the world.
Stats to Note: 53% of Seventeen readers are over “foodstagrams,” food snapshots on Instagram. Even though a majority of this generation considers themselves foodies, overkill of any type of social media posting is enough to earn unfollows. Meanwhile, 66% are into ear cuffs, displayed on many red carpets as of late and filtering into spring and summer accessories lines. Jewelry that allows for overt adornment in unexpected places —chokers, hand chains, and anklets—is seeing a resurgence.
Calendar Call-Out: This summer boasts a variety of nationally recognized celebrations: June 8th marks National Best Friends Day and July is apparently the official month of ice cream. These quirky reasons to celebrate friends or a reason to indulge could be a way to connect with teens and prepare for in-the-moment trends before they come and go.
Undeniable Talent: Hailee Steinfeld graces this month’s cover of Nylon, and more than one famous friend (re: Jeff Bridges and Keira Knightley) attest to the fact that “Hailee’s future is limitless.” Throughout her whopping ten movies this year either wrapping, shooting, or just beginning, Steinfeld still considers herself a normal teenager. Though she doesn’t get to live like an average Millennial as a waitress at a coffee shop, her chance to live out that life happens on screen with her representing the regular teens she so admires.
Movie Musicals: We’ve explored the reasons that Mean Girls has stood the test of time, and another theory has surfaced: “Elitism has never been less cool, and as a result, crews like the [sic] Plastics are more absurd and hilarious than ever.” The iconic film, along with other girl-clique classics Clueless and Jawbreaker, are taking advantage of their sustained fame with Jawbreaker slated for a club tour and the others in the works as musical productions.
Food Truck Mashup: Two young women disenchanted by their respective jobs in architecture and real estate took a risk when they bought an ice-cream truck on Craigslist, and after trials and tribulations, the brand Coolhaus was born. It oftentimes takes a Millennial to know one, and their confections like “Tahitian vanilla bean bar that’s dipped in salted caramel milk chocolate and rolled in pretzel” speak to the smorgasbord nature of young adult dining that is popularizing small bites and treats.
Scripted Drama: Maker Studios and Nylon TV are teaming up for a new show Oh, You Pretty Things! that will follow a fashion blogger, an indie rocker, and other bandmates, lovers, and friends. Playing into urban Millennial stereotypes could modernize the scripted drama format, but viewers might be on guard for character profiles that try too hard to fit the hipster bill.