Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

Back to insights

There’s no such thing as TMI when sharing financial details with Gen Z. 

Jun 01 2023

There’s no such thing as TMI when sharing financial details with Gen Z. Older generations seem to stick to the status quo of keeping their finances hush-hush, but Gen Z has no shame in discussing the taboo subject of personal finances. TikTok has played a big role in reducing this stigma, with users posting videos about their “income and spending in minute detail.” There is even a trending hashtag, #PaydayRoutine, where TikTokers share advice on how to save money if you live paycheck-to-paycheck. Financial institutions, such as Metro Credit Union, have been noticing this open dialogue amongst Gen Z and use it to their advantage by offering financial advice to their customers, allowing them to provide a “mutually beneficial relationship” between both parties. YPulse’s Fintech report data shows 26% of Gen Z trust TikTok to give them good financial advice, more than the 16% who trust blogs from banks / brokerages / other financial tools. (PYMNTS)

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?