There’s no such thing as TMI when sharing financial details with Gen Z. Older generations seem to stick to the status quo of keeping their finances hush-hush, but Gen Z has no shame in discussing the taboo subject of personal finances. TikTok has played a big role in reducing this stigma, with users posting videos about their “income and spending in minute detail.” There is even a trending hashtag, #PaydayRoutine, where TikTokers share advice on how to save money if you live paycheck-to-paycheck. Financial institutions, such as Metro Credit Union, have been noticing this open dialogue amongst Gen Z and use it to their advantage by offering financial advice to their customers, allowing them to provide a “mutually beneficial relationship” between both parties. YPulse’s Fintech report data shows 26% of Gen Z trust TikTok to give them good financial advice, more than the 16% who trust blogs from banks / brokerages / other financial tools. (PYMNTS)
