In our recent AI Unpacked Trend Report, YPulse explored how European Gen Z and Millennials view AI, and how they think the technology will shape their future. Our data shows that on average, 45% of young Europeans are somewhat / very knowledgeable about AI, with Millennials being 10pts more likely than Gen Z to know about the tech. The most visible AI technology that has recently emerged is AI chatbots, and its flagship, ChatGPT. In just six months the famous AI chatbot has completely upturned college campuses and the ever-changing workforce. Brands need to understand how young consumers in Western Europe use AI chatbots like ChatGPT and Jasper, as their importance is growing in young Europeans’ lives. Before digging into the reasons why young people are turning to ChatGPT and co., let’s first find out how many young consumers in Western Europe are using AI chatbots: Many young Europeans have already used an AI chatbot Over two in five young Europeans have already used an AI chatbot, and there’s...
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