Watch the replay for the 30-minute TL;DR Webinar on this Call Out Culture trend research.
Can canceled brands have their comeback era? It’s no secret that brands can find themselves in hot water when they offend young consumers today. From thoughtless comments on social media to products that demonstrate cultural appropriation or exclusion, examples of brands being put on blast for their missteps abound.
Cancel Culture has become more powerful than ever and yet there does seem to be an expiration date to brand cancellation. So what is this shift and what does this say about how young people view brands?
Read the latest exclusive trend research on cancel culture, calling out brands, and accountability.
Report Length: 35 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded April 2023.
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