Fireball Whisky is outselling well-known liquor brands thanks to college towns and social media.

Fireball Whisky is outselling well-known liquor brands thanks to college towns and social media. The spicy booze is sold in gas stations and convenience stores in college areas, and is popular in drinking games, while “brand ambassadors” are talking up the drink on Twitter, Facebook, Foursquare, Instagram and blogs, letting followers know where they can get free shots. (Mediabistro)