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Millennial Parents Say Their Gen Z and Gen Alpha Children Influence These Purchases

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As Millennials raise young Gen Z and Gen Alpha, their kids are having huge purchasing influence…

TL;DR

  • Grocery choices are the top purchase Millennials’ young Gen Z and Gen Alpha kids are influencing
  • Toys are, of course, high on the list as well, with social media driving their kids’ toy preferences
  • Entertainment is another major category their children have a say in, as parents often let their children choose content on their own
While not shoppers themselves (yet), young Gen Z and Gen Alpha already have spending power through their Millennial parents. Yes, these parents really do consider what their kids want when it comes to tons of their purchases, meaning oftentimes, whatever the young gens want, they get. So, for brands trying to make loyal consumers of...

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