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The Metaverse is Not Over Yet—Especially for Gen Z

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Our new trend report shows Gen Z and Millennials are very much still in the metaverse, meaning your brand should be, too…. 

TL;DR

  • Since last year, Gen Z and Millennials are far more likely to say they’re spending time in the metaverse
  • Now, the majority of Gen Z says they have, with a vast majority being virtual world gamers
  • And more have taken part in metaverse activities, with huge increases amongst Millennials
With all the buzz about artificial intelligence, some marketers think that the metaverse boom is behind us. But YPulse predicted that this year, the metaverse would get its much-needed redefinition, which would prove that its impact is far from over. Our new Where is The Metaverse? trend report explores how Gen Z and Millennials’ understanding...

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