article

European Gen Alpha Is Watching These Platforms The Most

Gen Alpha is growing up watching a lot of video content, and here are their main sources of entertainment…

Written and Edited by the YPulse Editorial Team

Apr 18 2023
Western Europe

KEY TAKEAWAYS

Millennial parents are raising their children with many screens at hand, and also lots of video content to watch
Netflix is the top source of video content for Gen Alpha, followed by Disney+
But this gen is also turning to social media to watch videos, underscoring the importance of social platforms like YouTube and TikTok in the entertainment industry

YPulse research shows that more than four in five European Millennial parents have already given their kids a tech device, meaning Gen Alpha is having a “mobile media childhood,” a topic we dug into in our recent Gen Alpha Trend Report. The most popular devices are tablets, TV, smartphones, or laptops, and that’s because Millennial parents appreciate the help that screens give them when it comes to looking after their children. Video content is one of the main sources of entertainment for Gen Alpha, as well as a go-to parenting solution for Millennial parents. With that in mind, what are...