Levi’s is facing backlash for planning to use AI models to “increase diversity” Levi’s recently announced they plan to start using models made by artificial intelligence—but their motivation has the internet upset. The brand is partnering with “digital fashion studio Lalaland.ai to make custom artificial intelligence (AI) generated avatars” with the intention of increasing diversity among their models. Lalaland.ai is designed to provide brands and retailers with hyper-realistic models that can appear in any size, skin tone, age, and body type. But many are questioning why Levi’s can’t find and use actual models to reflect diversity; on Twitter, users reactions have ranged from shock to swearing off the brand completely. One tweet sharing a link to the story reads, “Feel like this has been the clearest illustration of how diversity doesn’t equate to inclusion.” Another with more than 100 retweets shared a link of a critical review of the announcement from The Cut, with the caption “When companies fall onto Ai hype trains without thinking about actual real...
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