Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.
Back to insights
  • Article
  • Article
North America

How Video Games Are Influencing Gen Z’s Real Life Behavior

PDF

We know young consumers love video games, but how much is gaming influencing their real lives…

TL;DR

  • Video games are influencing young consumers’ behavior beyond the console
  • The music they listen to is the top thing that video games influence in their lives, followed by other media like TV and movies
  • The brands and products they choose to buy are also influenced by gaming, showing now is not the time to give up on metaverse marketing
YPulse’s Gaming report shows 95% of Gen Z and Millennials play video games in some capacity. And they’re gaming constantly: more than half say they play on console weekly or more often, and more than 60% say they play mobile games weekly or more often. But brands shouldn’t assume that this time in games is...

Ask Anything About This Article

Get personalized insights and answers

Here are some suggestions:

Related content

Reports referenced in this article

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?