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Subculture Series: Gen Z Is Bringing Fantasy Fandom into a New Era

Subcultures are what drive Gen Z and Millennials’ interests—and our newest Subculture Series explains how brands can interact with the most popular spaces…

Written and Edited by the YPulse Editorial Team

Mar 6 2023
North America

KEY TAKEAWAYS

The first in our Subculture Series takes a look at the fantasy genre and how the subculture is evolving for Gen Z
A new gen of readers, gamers, and fashion lovers are creating fantasy content on TikTok
There’s ample opportunity for brands to get in on the fantasy niche, from beauty to apparel

YPulse’s new Subculture Series will share deep dives into some of Gen Z and Millennials’ ever-evolving list of subcultures. Our research shows how these gens thrive off of connectivity and find solace in niche communities (and there’s a lot of them). While some involve fandoms they love, others involve deep trends and highlight bigger cultural shifts. This month, we’re taking a look at the fantasy subculture and how young people are driving new trends within a huge community that has spanned generations. While fantasy has long been a part of literature and pop culture, Gen Z and Millennials have...