While brands are figuring out how to monetize social media activity, one app is borrowing from social platform design to create a new way of shopping.

While brands are figuring out how to monetize social media activity, one app is borrowing from social platform design to create a new way of shopping. Spring gives users a visual feed of products, a la Instagram, which can be purchased through the app with a swipe, like dates are chosen on Tinder. Fashion brands upload their own looks, and users can follow any designer to create a customized feed of items they might want to purchase. (TechCrunch)