Paramount is tapping into the social anonymity trend to promote the upcoming Men, Women & Children, and attract young consumers.

Paramount is tapping into the social anonymity trend to promote the upcoming Men, Women & Children, and attract young consumers. The trailer directs viewers to Whisper, where they’re being invited to share secrets under the hashtag #MWC and the movie’s tag will be featured as the Whisper of the day. The film follows a group of teens and their parents, focusing on the ways their online lives change their offline relationships. (Mashable)