Disney’s Frozen is expected to sell $1 billion in licensed merchandise in 2014. So how has the brand managed to keep the film “red hot” outside the box office? Content like a sing-along version of the movie, a karaoke app, YouTube videos, quizzes on the characters, and television crossovers have kept the fairytale a focus and continued to capture the attention of young consumers who can’t get enough of Elsa and Anna.Frozen products will continue to be featured for back-to-school, Halloween, and will be a major draw for the holidays. (AdAge)
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