YPulse data shows 95% of Gen Z and Millennials play video games in some capacity—and in the huge market of games, there’s one for every one of them. And a majority of Millennial parents say their kids play video games, so the next generation is already growing up with gaming as a part of their media diet. But while the most frequent gamers spend an average of five to seven hours a week playing video games, those hours are mainly divided up by a few favorite games. With so many young players, marketing in gaming is bigger than ever and growing by the day, and it’s important for all brands to know which video games are their favorites. In YPulse’s recent Gaming report, we ask 13-39-year-olds what their favorite video game or mobile game is, as an open-ended question, they named more than 300 games—and Millennial parents named more when we ask what their kids’ favorite game is. As the 10 favorite video games of each of these...
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