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Gen Z, Millennials, and Gen Alpha’s Favorite Video Games of 2022

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These video games (and mobile games) are young consumers’ favorites going into the new year… 

TL;DR

  • Call of Duty is both Gen Z and Millennials’ favorite video game, and has been for years
  • Gen Z and Gen Alpha are more likely to favor virtual world games—which is why metaverse marketing is only getting more important
  • Mobile games rank high, especially with Gen Z, and maintain popularity on social media
YPulse data shows 95% of Gen Z and Millennials play video games in some capacity—and in the huge market of games, there’s one for every one of them. And a majority of Millennial parents say their kids play video games, so the next generation is already growing up with gaming as a part of their...

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