Young consumers are increasingly reliant on visual communication, and their preference for images over text is impacting the way that they interact with brands.

Young consumers are increasingly reliant on visual communication, and their preference for images over text is impacting the way that they interact with brands. A recent study shows that smartphone and mobile camera reliant Millennials want to do everything with a photo, whether it’s clicking an image to make an online purchase or snapping an photo of a check or invoice to pay a bill. 54% of Millennials said they would prefer to pay for purchases using their smartphone as a mobile wallet instead of credit cards, and 60% “believe that in the next five years everything will be done on mobile devices, much of it through images.” (Time)