YPulse’s newest Gaming report data shows 95% of Gen Z and Millennials play video games, and 80% do so on video game consoles. And the holidays are an especially popular time of year for young people to buy a new one (for others or themselves). But since the top consoles will run them a heavy price tag during an already expensive year, some may wonder if their shopping plans are looking slightly different. Console gamers may be a dedicated bunch—YPulse data shows 54% of video game players play on console weekly or more often, for an average of 7 hours a week—but that doesn’t exempt them from price strains or industry issues. In fact, the gaming industry at large has seen massive profit shifts as gamers get out of house with thanks to fewer COVID restrictions, and ongoing supply chain issues stunt console production. Combined, these issues feed into changing purchase predictions for the holidays: when YPulse asks all 13-39-year-olds if they’re planning to buy any new gaming...
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