Word about ad-free network Ello is continuing to spread, and though invitations to the “anti-Facebook” are being requested by many young consumers, the general sentiment seems to be that brands should steer clear.

Word about ad-free network Ello is continuing to spread, and though invitations to the “anti-Facebook” are being requested by many young consumers, the general sentiment seems to be that brands should steer clear. For one thing, the viral sensation could be a flash-in-the-pan, but more importantly, getting away from brands is a motivation for many joining. However, some, like Netflix, are already starting to use the network “aggressively.” Meanwhile, “bored Ello users” are getting other brands involved whether they like it or not—setting up fake profiles with some ridiculous posts. (PRNewser)