Is Millennials’ affinity for craft beverages killing big beer? Many members of the generation see their “father’s beer”—brands like Miller and Budweiser—as inferior in quality when compared to the craft beers they’re drinking more of. But the decline of major branded beer is part of a decline in beer consumption overall: beer’s share of alcohol consumption has fallen from 59.6% in 2001 to a projected 50.9% in 2015. Maybe it’s because of all that wine they’re drinking. (Gothamist)
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