The next generation of consumers are already in the metaverse and meeting them there has quickly become one of the most effective ways to increase brand recognition (and future loyalty). YPulse declared that future of advertising is in gaming since before everyone was calling it the metaverse, but it’s certainly only ramped up since then. There’s a new virtual brand experience what seems like every day, but the reality is that this is becoming necessary. YPulse’s The Metaverse trend report shows 73% of young people like when brands interact with their virtual world(s), and those who do can be incredibly successful if they do it right. The metaverse is more than most think: it’s not just Meta’s own virtual space, it’s also all sandbox games (the ones with huge open maps and no linear goals). This means to reach Gen Z, games like Roblox, Minecraft, and Fortnite are some of the best places for a brand to be. YPulse has already told you about all the kinds of brand...
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