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5 Successful Brand Experiences in The Metaverse

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With more than half of Gen Z in the metaverse, these brand experiences are connecting with them best…  

TL;DR

  • Young consumers, even those too young to spend, like brands more when they interact with them in virtual world games
  • Brands can used game-based experiences to develop brand loyalty with even the youngest players
  • Invisalign, West Elm, Sephora, My Little Pony, and Walmart are all metaverse experiences to be looking to
The next generation of consumers are already in the metaverse and meeting them there has quickly become one of the most effective ways to increase brand recognition (and future loyalty). YPulse declared that future of advertising is in gaming since before everyone was calling it the metaverse, but it’s certainly only ramped up since then....

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