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The State of Parenting In WE, In 3 Stats

Millennial parenting has changed in Western Europe since last year, and these are three parenting stats brands need to know…

Written and Edited by the YPulse Editorial Team

Oct 19 2022
Western Europe

KEY TAKEAWAYS

The majority of Millennial parents in Western Europe have one child, while the proportion of parents with more than two kids is decreasing
As the continent face a huge increase in the cost of living, most parents now say they’ve underestimated how much it costs to raise a child
Three in five Millennials—parents and non-parents alike—say they don’t want to bring a child into the world right now

Millennial parents in Western Europe have been seriously tested in the past years. They’ve had to adapt their parenting style to the threat of a global pandemic, by creating home-schooling rules, while making sure their kids’ mental health—and theirs—was okay. All of this was done mostly without the help of family members during quarantines. Now, a year out of the pandemic, European parents face a worrying increase in cost-of-living, and political tensions across the continent. Considering all these changes, what does Millennial parenting look like in 2022 and what does it mean for brands wanting to reach this segment of...