Gen Z and Millennials aren’t known for being brand loyal. But how does this compare between North America and Western Europe? TL;DR YPulse has long said that Gen Z and Millennials are “loyal-ish” to brands, and in both regions, this holds true today Young North Americans say they’re more loyal to brands while young Europeans are more loyal-ish But young Europeans are staying more devoted to international brands Though we often see the same names topping their favorite brand lists (hey, Nike), Gen Z and Millennials don’t have a reputation for brand loyalty. When it comes to buying the same...