QR codes are the easiest way to deliver young consumers a link, and they’re ready to scan to shop—and much more… TL;DR QR codes got popular during the pandemic, but younger gens are still using them now, and are open to using them for a variety of purposes Gen Z and Millennials have used QR codes for restaurants and discounts the most QR codes give brands the opportunity to reach young consumers with the content and information they’re already seeking The pandemic forced many businesses to find creative ways to deliver their services digitally—and it turns out they may never go back to the way things were done before. Gen Z and Millennials were already living through their smartphones pre-COVID, but their device usage soared during the pandemic. Now, even as life returns to normal, they’re not putting their phones down. Instead, many young consumers are content to have parts of their experiences digitized, even in person. Enter the QR code, the most efficient way to deliver a link...
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