Social media dominates young Europeans’ fashion behaviors and choices—and is changing the rules of fashion for their generation and for brands… TL;DR Social media has democratized the fashion world, and it’s now young people’s No. 1 source of fashion inspiration  Young Europeans are dressing up for the feed—and dressing down for real life Social media style doesn’t necessarily reflect reality, and brands have an opportunity to tap both IRL and social styles We probably don’t even have to say it, but we will anyway: social media has fundamentally changed fashion for Gen Z and Millennials, a topic YPulse dug into...