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Most of Gen Z Can’t Afford Gucci—Here’s How the Brand is Reaching Them Anyway

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Gucci has embraced the metaverse, gaming, and digital currency to win next gen consumers… TL;DR: YPulse research shows that Gucci is the top luxury brand that young consumers want to own The brand has embraced the social platforms and digital spaces where Gen Z is spending time, cultivating affinity among the generation early In 2022...

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