Even as Western European countries drop COVID restrictions, our data shows that young Europeans aren’t slowing their video consumption just yet… TL;DR Though life outside the home is returning to normal across Western Europe, Gen Z and Millennials’ video consumption has actually increased in the last year Social media videos are dominating their entertainment as the attention given to TikTok continues to increase But Netflix is still the top service they’re turning to for video content While we may still be in the COVID era, YPulse data shows that the vast majority of young Europeans are no longer quarantining and are returning to in-person activities. In fact, Western European countries have dropped many restrictions, allowing consumers to largely return to normal life—or the new version of it anyway. Now, 96% of young Europeans say they’re comfortable with some in-person activities. Meanwhile, travel is booming across the region, indicating that the long-awaited hot vax summer may finally come to fruition. It would seem natural then to see a corresponding drop...
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