The No7 Beauty Company is introducing a skincare education program to combat influencer misinformation. Forming the cornerstone of the No7 Beauty Company Creator Collective (a U.K.-based, invite-only community for content creators), the skincare education program features a paid, eight-month series to educate creators on skin physiology, the differences between medicine-based and over-the-counter cosmetic products, and one-on-one meetings with beauty / science experts. Additionally, influencers will be able to access a No7 studio for creating content while learning how to grow their social followings. The goal of the program is to help creators learn the science of skincare in order to accurately report on it—something that continues to be a problem for some brands when working with influencers / content creators. (Glossy)
