What labels make Gen Z & Millennials more likely to buy a product? We asked and found the descriptor that makes the biggest impression… TL;DR Gen Z and Millennials are more likely to buy products that are described as healthy for themselves and the environment These generations are prize high quality above exclusivity However, Gen Z still prioritizes affordability when it comes to the products they buy We know that Gen Z and Millennials often put a lot of thought into the products they buy, with our Self-Taught trend research finding that 65% have done research about a brand before making a purchase from them. But of course some shopping decisions are more in-the-moment, and there are plenty of more immediate cues that will influence their decisions, including product labeling and marketing. To gauge what kinds of product labels and descriptors are most appealing to these generations, YPulse’s recent Luxury report had 13-39-year-olds rate some words in terms of how they impact the products that they buy, asking them,...
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