For the longest time, traditional commercials were the biggest and best way for brands to market during the Super Bowl. But this year, these five brands are marketing to young consumers in different ways… Super Bowl season is underway and several brands have already unveiled their spots ahead of the Big Game. For decades, companies relied on creating big budget and innovative commercials to reach young consumers, but that has changed in the last few years. Sure, brands are still pumping out ads, and some are paying millions for their moment of spotlight during the big game, but more are also marketing outside that infamous traditional commercial break. In 2020, social media (TikTok in particular) became one of the hottest spots for brands to market during the Super Bowl—and we told you that some of last year’s biggest marketing takeaways included leaning into memeable moments, using ad budgets for social good, and being transparent about the past. Despite an unusual year for sports, TikTok was a hit again in...
- Article
