Bumble has merch now. The dating app doesn’t just specialize in relationships. Now, they’re making it easier for users to find gear for first dates with the launch of Bumble Shop, a collaboration with Juice Marketing selling apparel, accessories, and games. The Bumble capsule collection features a $79 varsity sweater, $30 corduroy bucket hat, $14 pronoun keychains, and a $15 game inspired by the Question Game button in the app. Bumble is also teaming up with Aviator Nation on a co-branded limited-edition line including a $45 trucker hat, $200 pullover hoodie, and $150 sweatpants. More collections are expected to drop on a quarterly basis, and Bumble’s Chief Brand Officer Selby Drummond notes that Bumble Shop comes after noticing significant consumer interest for Bumble’s employee merch after seeing it featured at events, making the merch drop more timely than ever considering the long list of brands that can’t stop putting their own spin on the trend. (Adweek)
