YouTube’s live Holiday Stream & Shop event kicks off next week. Starring creators like Gordon Ramsay, Patrick Starr, MrBeast, and more, YouTube’s week-long Holiday Stream & Shop event premieres Monday (November 15), marking the mainstage debut of YouTube’s shopping tools that started rolling out in February. Creators will sell products at special discounts from their own brands, and the platform plans to make shopping a “self-service feature” as it continues rolling out shopping tools to more creators and product categories. YPulse research shows that 49% of 13-39-year-olds get gift ideas for others online, and shopping events on social media are helping them discover curated holiday offerings. (Tubefilter)
