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In an effort to attract more Millennial customers, electronics retailer RadioShack is partnering with both Beats by Dre and singer Robin Thicke.

In an effort to attract more Millennial customers, electronics retailer RadioShack is partnering with both Beats by Dre and singer Robin Thicke. The partners have developed #UWANTIT, a new TV spot showcasing Beats portable speaker “Pill” and featuring Thicke’s new single, “Blurred Lines.” (MediaPost)

 

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