Frank’s RedHot is searching for its “Next Hot Hand Model” via TikTok. YPulse told you how brands like Nerf, JanSport, and McCormick have been creating Gen Z dream jobs, and Frank’s RedHot is joining the list with their search for its first official hand model. Supermodel Coco Rocha will lead the effort by announcing the competition to her 1.2 million TikTok followers, encouraging them to submit their best hand modeling videos to “apply” using #FranksSweepstakes and @FranksRedHot. A three-week competition kicks off October 3 where TikTokers will participate in pose challenges and show off their modeling skills that will be judged by Rocha and the Frank’s RedHot team. The winner will be announced on October 17 and be named the official “hand” of Frank’s RedHot and star in a campaign launching next year. (AdAge)
